Lumirra Collective
SPECIAL EDITION Times Square, New York
SPECIAL EDITION Times Square, New York
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Limited to 50 Prints Worldwide
Available exclusively in A1 size, each piece is professionally produced as a fine art print and accompanied by a hand-signed Certificate of Authenticity by Meagan Aherne, together with a beautifully presented brochure detailing the story, history and restoration journey behind the image.
More than a print, this is an opportunity to preserve and display a genuine fragment of the past — an artwork that connects you to a moment in history that can never be recreated.
Times Square glows through the mist in this striking October 1914 night view, a cityscape of electric light, streetcar tracks, and theatrical ambition at the height of New York’s transformation into the modern metropolis. Only a decade earlier, this district had been renamed from Longacre Square to Times Square after The New York Times moved into its new tower in 1904, and by 1914 it had already become one of the most recognisable entertainment and advertising corridors in America. That same year, The New York Times outgrew Times Tower and moved to West 43rd Street, but the square it helped name was already firmly established as New York’s illuminated crossroads.
This photograph captures that world in full brilliance. Neon had not yet come to dominate Broadway, but electric spectaculars already turned night into theatre. Rising from the darkness are advertisements for Fatima Turkish Blend Cigarettes, one of the era’s heavily promoted tobacco brands; United States Tires, reflecting the expanding automobile age; and the bright facade of the Vitagraph Theatre, one of the earliest major Broadway movie palaces. In 1914, the Vitagraph Theatre took over the former Criterion Theatre, opening on the 7th of February as a dedicated showcase for Vitagraph films — a clear sign of how quickly motion pictures were replacing traditional live theatre.
Most prominent on the right is the marquee for “The Win(k)some Widow”, advertised at the Vitagraph Theatre, 413. This was a 1914 silent Vitagraph feature tied to the stage success A Winsome Widow, but reshaped around performer Cissy FitzGerald, whose famous involuntary wink became part of the film’s selling point. According to the AFI Catalog, the film premiered at New York’s Vitagraph Theatre on 7 September 1914, and its story follows a Broadway press agent who recruits Cissy for a troubled musical comedy, retitling it The Win(k)some Widow to capitalise on her celebrity persona.
Other signs in the image speak to the layered commercial life of Broadway in 1914. The vertical “Wm. Morris New York” sign refers to the powerful theatrical booking empire of William Morris, while “Jardin de Danse” points to one of the area’s fashionable dance attractions — the kind of rooftop or theatre-adjacent nightlife that made Times Square not just a place to pass through, but a place to stay, watch, dance, and spend. On the left, the illuminated B.F. Keith’s Palace Theatre marquee represents the vaudeville world that still dominated Broadway entertainment even as film rapidly advanced beside it. The square shown here is therefore not only a streetscape, but a record of a cultural turning point: vaudeville, cinema, tobacco advertising, live dance culture, and consumer spectacle all competing for the same urban gaze.
To own this image is to hold a fragment of New York at the moment it became modern — when Broadway was still ruled by marquees, when film was newly claiming legitimacy, and when the city announced itself in light. Preserved from an original historic negative, this photograph is not simply a view of Times Square. It is a portrait of commerce, entertainment, and ambition in early twentieth-century New York, suspended forever in the electric haze of 1914.
Shipping
Shipping
Please note that any customs duties, taxes, or import fees associated with international shipments are the responsibility of the recipient. These charges are determined by your country’s regulations.
By placing an order, you acknowledge that it is your responsibility to be aware of any applicable customs fees, taxes, or import requirements in your country.
International shipments
Lumirra Collective is proudly Australia based, but we love shipping worldwide.
Please note: For customers located in the United States, Canada, and New Zealand, shipping costs may be higher due to the size and fragile nature of our artworks. To ensure you receive an accurate shipping price, Lumirra Collective will provide a custom shipping quote prior to purchase. Please note that shipping quotes do not include any applicable taxes or duties.
As a small business, I aim to be as open and transparent as possible — I’ve worked to keep shipping rates as fair as I can while ensuring each piece is safely delivered.
An unframed option is available, which significantly reduces shipping costs.
Production & Dispatch Times
All works are printed to order, so please allow 3–5 business days for production. This allows each piece to be carefully printed, assembled, and quality checked before dispatch.
Estimated shipping times:
• Australia: 8–14 business days
• International: 8-14 business days
Delivery times may vary depending on location. You will receive tracking details once your order has been dispatched.
Shipping & Packaging
All artworks are carefully packaged to ensure they arrive safely.
Framed pieces are securely protected and shipped in boxed packaging to minimise movement and reduce the risk of damage during transit.
Unframed works are shipped flat packs or in protective tubes, depending on size. This method prevents bending, creasing, and damage during transit, and is the safest and most reliable way to ship artwork.
Each order is packed with care to ensure it reaches you in the best possible condition.
Thank you for your support — it truly means a lot.
Available Print & Frame Sizes
Available Print & Frame Sizes
Prints are produced in standard ISO sizes, ensuring consistent proportions and professional presentation.
The print size refers to the artwork and paper dimensions.
Each framed piece also includes a gallery mat board and frame, which increases the final outer dimensions.
Available Sizes
• A4
Artwork size: 29.7 × 21 cm
Framed outer size: 45.6 × 35.5 cm
• A3
Artwork size: 42 × 29.7 cm
Framed outer size: 53.8 × 43.6 cm
• A2
Artwork size: 59.4 × 42 cm
Framed outer size: 73 × 53 cm
• A1
Artwork size: 84.1 × 59.4 cm
Framed outer size: 103 × 73 cm
• A0
Artwork size: 119 × 84.1 cm
Available as print only
Print Quality & Archival Materials
Print Quality & Archival Materials
Every Lumirra Collective artwork is produced using genuine Epson UltraChrome PRO HDR archival inks, a premium 9 colour fine art printing system renowned for its extraordinary colour depth, rich blacks, and exceptional resistance to fading over time.
Each image is professionally produced in Melbourne using museum quality Giclée printing, a specialist fine art printing process celebrated for its remarkable detail, tonal depth, and archival longevity. This allows every restored historic photograph to retain its original atmosphere, texture, and character with stunning clarity.
Printed on luxurious premium fine art photographic paper, each artwork is carefully crafted for gallery style presentation with smooth tonal transitions, deep contrast, and refined detail. The result is a timeless archival fine art print designed to preserve these historic moments for generations to come.
Frame Materials & Construction
Frame Materials & Construction
All Lumirra Collective framed prints are made using premium solid timber frames crafted from sustainably sourced wood, available in Premium Oak natural, Matte White, or Matte Black.
Each framed artwork includes a custom gallery style mat board, 20mm solid timber moulding, 3mm MDF backing board, flip tab fittings, and a D ring or string hanging system, ready to display on arrival.
Frame specifications by size:
A1: 4 cm depth with 2mm shatter resistant acrylic glazing
A2: 3.5 cm depth with 2mm shatter resistant acrylic glazing
A3: 4 cm depth with 2mm clear glass
A4: 1.8 cm depth with 2mm clear glass
All artworks are produced in a specialised 16,000 square foot production facility in Melbourne, using advanced printing and framing technology. Each order is printed, framed, and assembled individually to ensure consistent quality and craftsmanship.
Authenticity of Historic Images
Authenticity of Historic Images
Many photographs offered by Lumirra Collective originate from historic negatives and photographic materials dating from the late 19th to early 20th century, including glass plate negatives and early film formats used during the development of photography.
Each negative is carefully digitised using high resolution archival scanning techniques, preserving the remarkable detail captured in the original photograph and bringing these historic images back to life for modern printing.
Due to the age of these materials, some images may contain light scratches, dust marks, or minor imperfections from the original negative. While every photograph is carefully restored and optimised, certain characteristics may remain as part of the image’s authentic historical narrative.
All artworks are printed in the highest possible quality and are supplied without the Lumirra Collective watermark, which appears online only for image protection.
Colours may vary slightly depending on screen settings, device displays, and lighting conditions, and minor differences between on-screen images and the final printed artwork may occur.
Returns & Refund Policy
Returns & Refund Policy
Each Lumirra Collective artwork is printed and framed to order, therefore we are unable to offer refunds or exchanges for change of mind purchases.
If your artwork arrives damaged or faulty, please contact us within 48 hours of delivery with photographs so we can arrange a replacement.
All artworks are carefully inspected and securely packaged using protective materials designed specifically for framed artwork and glass, helping ensure each piece arrives safely and in perfect condition.
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